Curamia: This New Women-Owned and Operated Tequila Brand Is Changing the Liquor Industry
Tequila is beloved around the world and today we want to introduce you to a new brand that’s shaking up the distillery landscape, Curamia. Curamia is 100 percent female-owned and operated, from the investors to the brand’s distillery staff. We spoke to founder Dafna Mizrahi about how Curamia was inspired by her grandmother’s legacy and the unique flavor profile their tequila blanco has.
What made you decide to found Curamia?
Dafna Mizrahi: Being from Jalisco, creating my own tequila was something that I always wanted to do. I dreamed of sharing my grandmother’s legacy with the world through authentic tequila that beautifully showcases my country and, in particular, my hometown of Jalisco. Curamia, to me, is much more than tequila. It’s a lifestyle emphasizing the importance of authenticity and simplicity while staying true to ourselves. We’re a brand that believes in empowering women to achieve their dreams no matter how unattainable they might seem.
What’s the unique flavor profile of Curamia?
Curamia’s flavor is smooth and refined, where with each sip, you’ll taste hints of citrus and herbs. From the taste to the smell, the spirit is unique as it is delicate and bold at the same time. It’s a very versatile tequila that can be enjoyed neat and alone and in crafted cocktails.
Your brand is unique in that it’s completely women-operated and owned. Can you tell me more about that?
Curamia is all female-owned and operated – we wanted Curamia in its corporate structure to align with our brand mission and inspiration as an example of empowering women to follow their dreams. My grandmother, who is our legacy and key inspiration, was one of a kind lady. She was a leader in her craft and within the community. As an homage to her inspiration and guidance, we selectively chose a few highly influential female business leaders and entrepreneurs to be our brand partners. We are honored and proud to have them as part of our team.
Who is the Curamia drinker?
Anyone and everyone, even those who usually don’t drink tequila. Upon first taste, people, no matter their taste preferences, find themselves loving Curamia due to its unique flavor, attractive bottle, and wallet-friendly price.
You’re presenting your Blanco tequila. What makes a Blanco tequila? How is a Blanco tequila different from other tequilas?
Curamia Blanco is our first tequila in the market. Tequila Blanco means that it’s not aged, and the flavor is agave forward with hints of citrus. Our Blanco is very smooth, so we encourage people to sip it neat to appreciate its herbaceous and citrus-forward flavor profile. Not to mention at an affordable price point, since we’re currently retailing for $38.99, it’s much more affordable than most sipping Blancos, which are quite a bit more.
What are the health benefits of drinking tequila versus other liquors?
Tequila is the only upper spirit that makes people happy. Tequila is also relatively low in calories and made out of plants, and additionally, there has been some evidence mentioning that tequila has probiotics as well.
What’s your vision for the future with Curamia?
We look forward to introducing people to our Curamia lifestyle – and showcasing our appreciation not only for tequila but for the people who inspired the brand and the community of Tequila in Mexico where it’s made. As we grow, we look forward to sharing the stage, providing a voice for other female entrepreneurs, and toasting their successes. We are thrilled that in just a few short weeks after launching sales that we already see an overwhelmingly positive response to Curamia. That said, we know there’s still a lot of hard work to be done, and through our dedication and belief in the quality of our product, we know that the sky is the limit for us.
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